Bell
THE CONTEXT
FEQ is the largest outdoor festival in the world.
Bell, the main partner of the event, wanted to give a voice to the crowd, make them part of the show.
Quest Media aggregated social content onto an enormous screen at the center of the festival.
OUR SOLUTION
Larger than life social media wall variations were displayed on giant screens around the venue and provided Bell with advanced social media analytics and insights.
More precisely, here what we did:
5 social media wall variations.
Real-time curation of content.
Ongoing creation of content during the event.
Dynamic analytics in real-time from start to finish.
We turned attendees into ambassadors, transformed marketing into the brand memories, all in real-time-to enhance a really good time. We call that brandstanding!
THE RESULTS
Quest Media aggregated all content into an enormous screen comprised of three containers at the center of the festival. Here’s what else happened:
6x
The posts compared
to last year.
63%
Of posts were
user-gen photos.
90%
Of all posts were
emotionally positive.
