Igloofest
THE CONTEXT
IGLOOFEST is the biggest outdoor winter electronic music fest on the planet.
“Awesome, just found my glove using #igloofest on the social wall!”
Steve B., Fan
OUR SOLUTION
Quest Media aggregated social content onto amassive screen at the heart of the event that showcased one-at-a-time user-gen posts. We also seamlessly integrated sponsors and event messaging into the DNA of the event.
Quest Media was fundamental to the fun. Our digital aggregation, curation and real-time analytics enhanced the emotional experience and fan involvement to new and unforeseen levels. It was 20 below zero, but igloofest was hot!
THE RESULTS
With dynamic analytics in real-time we stimulated nonstop social storytelling to help create an event and results that were simply and statistically mind blowing:
8K
pictures shared.
81K
Instagram likes.
192M
potential impressions.
