Je vois Mtl
THE CONTEXT
ISEEMTL is the largest, most impressive, urban gathering Montreal has ever seen.
“I would like to acknowledge the commitment and professionalism you have shown throughout the day. All aspects of the project, from the Twitter plasma screen displays to the social media wall for “I see mtl” unfolded flawlessly due to your solid experience.”
Michel Leblanc, Président et CEO de la CCMM
OUR SOLUTION
Quest Media diffused and moderated the conversations in real-time across numerous social channels:
20 TV screens featuring one post at a time.
2 giant projections of our social wall.
1 massive projection of our social hub.
Real-time content moderation and analysis.
Creation of a storytelling website.
We didn’t just motivate the troops, we mobilized the numbers.
THE RESULTS
#jevoismtl was the most used hashtag on that day resulting in more than 805 million potential impressions and:
7K
posts.
4K
Retweets.
2.5K
picture shares.
